Resources for Spoken English

I talk about the Cambridge¬†CPE exam here ‚ÄĒsomething I wholeheartedly recommend you strive to attain. It’s a very detailed kind of language¬†assessment that just preparing for it would¬†make you improve.

One of the best ways to improve our command of English is by listening to ‘correct language usage’ ‚ÄĒ in any context. You can listen to conversations, songs or movies. There’s a 30-minute video below which let’s you see how sentences are built for conversations and you can get to follow a real conversation between two people. Remember: the more you listen, the better you get.¬† Continue reading Resources for Spoken English

Exposure to the Cambridge CPE

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The Cambridge Certificate of Proficiency in English is a C2 level examination. You have to go through 4 different stages, spending a total of 4 hours, to complete the CPE exam.

The CPE is far more challenging than the IELTS exam and is not for the unprepared. The written papers will rigorously test your vocabulary, grammar and comprehension. It was tough but enjoyable to prep for because you will come out a better English speaker at the end of it!

Here’s a collection of CPE resources¬†to give you some exposure to it. Continue reading Exposure to the Cambridge CPE

List of Creative Ideas Not Yet Taken Up

Creative ideas are the seeds of innovation and disruption. As Steve Jobs would put it, they push the world, the human race, forward. We need better tools and solutions to solve people problems. And reverse the effects of blind capitalism that creates more problems than it solves and profit-maximization ideologies that lead us to nowhere but the land of the greed & corrupt. And ignorance.

Some are simple tools, some are more complex. We can’t leave it (the problem solving) to HR or middle management or some large company with excess funds or talent. We need hungry people with skills ‚ÄĒ the pre-conditions¬†of great product development.

Make disruptive products

Continue reading List of Creative Ideas Not Yet Taken Up

How to Find the Best SEO Companies in Malaysia

If you Google ‘best seo companies in malaysia’ you will find a list of companies that claim to be the best, guarantee top10 ranking, include¬†satisfaction guarantees and other kinds of promises.

It is also possible that you will find individuals, rather than companies, in your search so just be mindful of that.

The Best SEO Companies in Malaysia

So how do you verify whether any of these companies are reliable? You can actually do some basic checks on your own. Try this checklist.

1. Verify Twitter and Facebook Activity

Some of them are already dead, so this step is how you find that out. Go to their website, find their twitter & facebook account. Check total number of followers. Some of these companies or individual self-claiming ‘experts’ have less than 100 followers! Some even have only 28 followers!

How can a ‘master of social media marketing’ only have 11 followers?

Next, check the date of last tweet or facebook post. If it is anything more than 3 months ago, then this company or individual is simply not in tune with the market. A social media expert must be up-to-date and constantly engaging people, trends and topics. More than 3 months of inactivity is a safe indication they are no longer involved in SEO.

2. Google Certified SEO Specialists

What you want for your business is hire a Google-certified SEO specialist. Safely ignore anyone without this important certification.

Google certifies individuals and companies to demonstrate they have met a specific level of expertise in using adwords and analytics. The certification is pretty rigorous (you have to know a lot), has a high passing treshold (80%) but is free to study and sit for.

How to verify if someone is Google certified?

3. Facebook Certified SEO Specialists

The deal with Google is you can show your ads when a user is searching for your products (or your competitors’ products) via keyword-based ‘search¬†marketing’. This means being visible to the whole wide world really if done right. But there is another approach in online marketing: Facebook ads.

Like Google, Facebook is also a major ad platform. And you can now find certified Facebook specialists to run your ad campaigns. Whereas the Google certifications cost next to nothing, anybody who wants to earn the Facebook certification (Blueprint Badge they call it) has to fork out about $150 per attempt.

How to verify if someone is Facebook certified?

5 Online Learning Resources For Personal Development

5 Great Personal Development Sites That Are Totally FREE

If you have not heard of ‘massive open online course’ (MOOC for shorts), then be prepared to love online-learning. Some of the best sites are listed below. They’ve created a learning platform and offer content of¬†some¬†really famous¬†universities from around the world.

Each platform is hands down better than any company-owned online training solution. HR departments ought to really learn how to make employee training work better!

  1. Khan Academy
  2. edX
  3. FutureLearn
  4. Coursera
  5. Duolingo (learn languages)

If you want to practice languages with a native, read about the FREE site I recommend above all others.

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